Oliver Huml — PPC Specialist / Project Manager

4+ years

in performance marketing

Hands-on with Google Ads, GTM and GA4. Experience with web building and optimization.

1.5M+ CZK

ad spend managed

In Google Ads campaigns across multiple markets and businesses

E-com + services

account types

Experience with both e-shops and service websites.

Team lead

project management

Leading performance marketing, market launches and research projects.

About me

Self-taught PPC specialist with an entrepreneurial mindset. I co-founded my first business while still in high school, and I have been part of a rapidly growing startup since its inception.

Today I own Google Ads and the website across several European markets, lead a small performance marketing team and freelance my own performance marketing services, while studying at the Prague University of Economics and Business.

Experience

Current

Oct 2024 — Present

Viola

Project Manager

One of the first team members, responsible for market research for the platform’s market entry
Full ownership of the website and demand-side performance marketing (Google Ads, GA4, GTM; website built on Wix, later vibe-coded)
Leading demand-side marketing and two team members in performance marketing, accountable for website and Google Ads performance
Hiring and onboarding new team members
Communication with public authorities and traditional social service providers

As one of the first two team members, I have been part of a fast-moving startup from the initial idea through market research and market entry to an operating company active in several European markets. I am responsible for bringing demand-side leads to the platform. I built the company’s brand language and create, run and optimize the website, from conversion rate optimization to SEO and GEO. I own Google Ads across all markets, launching new campaigns and monitoring and optimizing existing ones. I lead and supervise two team members in performance marketing and related activities, and I take part in interviewing and selecting new team members. On the project management side, I lead, oversee and deliver projects across marketing, new market launches and complex research projects for entering new countries.

Ongoing, alongside Viola

Freelance

Google Ads Specialist · side project

Manage Google Ads accounts for my own clients, covering e-commerce and lead-generation (inquiry form) websites
Set up the full tracking stack for each client: Google Tag Manager, Google Ads and GA4
Ongoing account management and troubleshooting
Advise clients on budget, next steps and seasonal campaigns, and execute them

I run Google Ads accounts for my own clients, both e-commerce stores and websites built around inquiry forms. For each client I set up the complete tracking in Google Tag Manager, Google Ads and GA4, then manage and troubleshoot the accounts on an ongoing basis. Beyond day-to-day management, I advise clients on what makes sense going forward: whether to increase or decrease the budget, what the data from Google Ads and GA4 says about their business, and which seasonal projects are worth running, such as Christmas display campaigns, which I then plan and execute.

Mar 2022 — Oct 2024

Crystalite

Co-founder

Ran my own business supplying branded water to restaurants and hotels
Owned production processes, the full sales pipeline and delivery, including building the website and running search campaigns in Google Ads

Crystalite was my first business, which I co-founded with a business partner. Together we won clients and delivered the service, and after two years we closed the business. Like most first ventures, it ran into countless problems that we uncovered along the way, but each one taught me something you can only learn by doing it yourself. It gave me a foundation in sales, legislative research, managing employees and running on-site operations. The most valuable thing I took away was being the last person in the chain, with no one to hand problems off to. That meant worrying about paying the warehouse rent, dealing with thousands of broken glass bottles in a truck, and getting up at 4:30 a.m. to finish things at the warehouse before going to high school, which I was attending at the time. Every one of these uncomfortable experiences taught me something, made me more resilient to discomfort and helped me grow as a person.

Jun 2024 — Aug 2024

JIT Recruitment

Junior Headhunter

Executive search for manufacturing directors in CZ/SK (automotive)
Sold headhunting services to HR and plant managers in CZ/SK (automotive)

A short summer role in executive recruitment that mainly strengthened my communication skills and my ability to sell services to senior managers. Alongside executive search for production and maintenance management roles in the automotive industry, I also sold executive search services directly to plant managers and HR managers in the sector.

Education

Prague University of Economics and Business (VŠE)

Faculty of Business Administration

Master’s degree: Sep 2026 — Present
Bachelor’s degree: Sep 2023 — Jun 2026

Tools & languages

Google Ads
Google Analytics 4
Google Tag Manager
Google Search Console
PageSpeed Insights
Claude & Codex (vibe coding)
Meta Ads (basic)

Czech — native
English — C1, Cambridge certificate